Some embodiments may provide mechanisms that allow a subscriber to share a subscription to the shipping program with other customers. The Web site may provide user interface elements on the Web site that may provide one or more shipping and possibly other options only to subscribed customers. Embodiments may provide mechanisms that allow customers of an e-commerce Web site to pay a fee to obtain a subscription in a shipping program that provides subscribed customers with free and/or reduced-rate shipping for at least some items ordered via the e-commerce Web site during the period covered by the subscription. Abstract: Computer-accessible medium and apparatus for providing subscription-based shipping of items.
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